This discourse was delivered by the Rebbe on Rosh Chodesh Elul, in the week of Parshat Va-etchanan, 5732 (1972). The acrostic of the Hebrew word Elul spells 'I am to my Beloved and my Beloved is to me', and Rabbi Shneur Zalman explains that Elul is a time of the revelation of the Thirteen Attributes of Mercy for every individual. The discourse explores why the acrostic includes both the aspect of Elul and of Tishrei, using the parable of the King in the field who is accessible to all.
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